Not sure we're differing that much. My point was that the titanium shell they're providing doesn't (to me) remove the need for a case as they're saying it does

Not sure we're differing that much. My point was that the titanium shell they're providing doesn't (to me) remove the need for a case as they're saying it does. Any drop which damages the glass of a phone is a problem. A phone with a cracked screen is at the very least damaged and potentially entirely unusuable. My point was that they're addressing something which isn't the weak point in the system. Aluminium might scuff, but that's generally just a cosmetic issue. If a phone manufacturer wants a phone which doesn't require a case, they need to address the glass problem.