4 ms·

Why I started Essential (by Andy Rubin)

• mdekkers 9y ago
  Why I started Essential ... to make money, would be my assumption (didn't read the article)
• bovermyer 9y ago
  Of everything in that article, this I think is the most unusual: "Devices shouldn’t become outdated every year. They should evolve with you." If Essential actually adheres to this maxim, they may change how we approach device technology. Essential has my attention, though not yet my dollars.
  • hdhzy 9y ago
    > "... They should evolve with you." I wonder what does that mean exactly. That they will provide accessories a la Moto?
  • maniacalrobot 9y ago
    possibly, but there's a reason that why companies such as Apple and Samsung can drive innovation and hardware, and that's by selling you a new phone every 2 years. Where's the repeat market if you only sell one device per customer? Ideologically this is noble, but i don't see a successful business case
  • dragonwriter 9y ago
    If Essential really has come up with a way to keep hardware up to date without physical replacement, it'll be great, but I suspect they haven't.