I completely agree. To those pointing out the Sabre/Amadeus "debacle", a few benefits as a reminder: * To innovate, the GDS only think about how the messaging

I completely agree. To those pointing out the Sabre/Amadeus "debacle", a few benefits as a reminder: * To innovate, the GDS only think about how the messaging should be differently handled. * To buy a ticket, an airline/travel agent uses almost the same syntax throughout the world (this is a miracle, when you can't even order cabs in the same manner in the world). * Airline companies implement similar interfaces (between different GDS) to handle ticket processing. Which is another miracle: think freight handling done with the same messaging protocol. Now add to the mix modern protocols and you get nice APIs. The hotels CAN be the only one properly consuming the APIs (w/ gorgeous and easy to use platforms), but if they can't do it well, let tech-aware organisations do it. Instead, these hotels are fighting for breadcrumbs and insulting companies which have done more to facilitate accomodation than any other hotel in the past 40 years.