> Why does every website ever want me to download and install their app, when the web is just as powerful an application platform for 90% of use cases? Because

> Why does every website ever want me to download and install their app, when the web is just as powerful an application platform for 90% of use cases? Because the web is fundamentally more accessible for users, and web sites are easier to build, their web site was where they actually... you know... operated their business. Because of that, the business pushed the web site as far as it could go... embedded advertising widgets, third party integrations, one off marketing pages, random features for this user or that internal department. The thing grew because it was being used. Meanwhile the programmers programmed as fast as their little hands could type, and drove complexity right off the complexity​ cliff, because there is no Complexity Cliff sign... at some point you just realize you already went off it and you're headed for the ground. At that point, the programmers subconsciously realize they need a new codebase, that time-to-feature is increasing superlinearly, but they don't want to admit their code is fundamentally flawed, but what if there was an excuse to start over.... Oh wait, an App! We can use Everything We Learned to try again with a Better Architecture, and really get The Design right and even add a couple New Features we've been cooking up! It's so much easier now to write an app than it was five years ago when I looked into it and it Seemed Hard, let's hire some iOS developers we'll have a V2 app in no time, and it's the Age Of Apps so most of our users will switch anyway. Especially since our web site is having... issues. Flash forward plannedAppDevelopmentCycle * 3 and oh wait... our app takes 7 clicks and 97 seconds longer to get into than our web site. And only 38% of our visitors have a compatible device. And coding it is not easier. And damnit why are all of these users still using that crappy old feature don't they realize the app is cleaner and the animations are smoother and that makes up for any missing features? And oh wait, complexity in our app is growing. And this new UI V2 concept our designer said would solve all our sign up flow problems isn't actually improving metrics. And jeez... Our web site is looking really old in the tooth now that we just spent 18 months prioritizing app development. And what about Android? Huh. Wait, how much is our runwa...