I would guess that we see this because the folks with their hands on the levers aren't measuring failure: their metrics are all targeted at success (app convers

I would guess that we see this because the folks with their hands on the levers aren't measuring failure: their metrics are all targeted at success (app conversions). So anything they do is calibrated to move that needle without awareness of (or caring) how many users they're losing. ... Or at least, that's the best explanation I can come up with for why some companies seem so deadset on shooting themselves in the foot.