Those are all very good points. Personally I'm a big fan of sustainability and at the very least emphasizing poultry over beef would be a good move, with vegeta

Those are all very good points. Personally I'm a big fan of sustainability and at the very least emphasizing poultry over beef would be a good move, with vegetable alternatives being a longer term aspiration. Even today I've found a lot of e.g. veggie burger type things are better than the beef alternative and more sustainable. I would just prefer to see legitimate, provable, current consequences used to convince people. The "we need it for our very survival" is unconvincing on its own right, and downright harmful when it takes the place of legitimately compelling reasoning. The public (who are the ones that need convincing) have a hard time grasping cause and effect on timescales greater than they lifespan.