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This is so stupid. I mean, I don't need the apps, so any kind of coercion is pretty much doomed to fail. I don't usually need LinkedIn, and I definitely don't "
by shandor 9y ago
This is so stupid. I mean, I don't need the apps, so any kind of coercion is pretty much doomed to fail. I don't usually need LinkedIn, and I definitely don't "need" Pinterest, ever.
Making their websites suck more to encourage me to install some never-used app just means I use their whole product less, making it almost impossible that I'd ever get invested enough in it to install an app for it. Conversely, if their websites were awesome, it might make me use them more, which would only increase the likelihood of me wanting to go the extra mile to even install an app.
- ethbro 9y agoI would guess that we see this because the folks with their hands on the levers aren't measuring failure: their metrics are all targeted at success (app conversions). So anything they do is calibrated to move that needle without awareness of (or caring) how many users they're losing. ... Or at least, that's the best explanation I can come up with for why some companies seem so deadset on shooting themselves in the foot.