ARM needs to make a design they can sell to a lot of different people. Apple has one customer Apple. Their chips are larger and they have more transistors to p

ARM needs to make a design they can sell to a lot of different people. Apple has one customer Apple. Their chips are larger and they have more transistors to play with and they can optimize the number of cores to what they want. If you have more transistors you can add more features like decoders, alus, cache, or whatever which make your chips faster. So it isn't fair to say Apple beat ARM at their own game.