Worth bearing in mind that this is a piece of PR / thought leadership for a media conglomerate that mainly plays in Sub Saharan African countries and India, whe

Worth bearing in mind that this is a piece of PR / thought leadership for a media conglomerate that mainly plays in Sub Saharan African countries and India, where data is more of an issue, and people are more choosy about what they keep on their phones. Not immediately obvious on a first read unless you can spot the signs of such a piece. If you look at this argument through a developed market lens there are obvious weaknesses, for instance the complete failure to address WeChat.