His primary job is an employment, not his own business. He reports to his coach etc. His side businesses like marketing the CR7 brand is most likely outsourced

His primary job is an employment, not his own business. He reports to his coach etc. His side businesses like marketing the CR7 brand is most likely outsourced to a large degree with little to none daily activity by him. A singer writing his own songs or an actor always looking for roles to play might be a business, while typically they are controlled by a record company or movie studio, which again isn't really like running a business on your own.