It can be something as simple as being able to talk to the roaster. I have a few good sources of coffee I use, but I prefer the local roaster. I do so because w

It can be something as simple as being able to talk to the roaster. I have a few good sources of coffee I use, but I prefer the local roaster. I do so because we can engage and he'll recommend a new coffee because he knows it's a match to my preferences. He is a former WBC contenter and have roaster for other WBC contenters, which is a testament to his skills. But I do it because I like to talk to the roaster behind the coffee.