Yeah, that's my take too. I agree the campaign over SF taxes was a bad misstep. But it was just a bad PR move, probably conceived by an agency or staff member

Yeah, that's my take too. I agree the campaign over SF taxes was a bad misstep. But it was just a bad PR move, probably conceived by an agency or staff member (though of course management is ultimately responsible). But it wasn't a criminal act, and nobody got hurt. They accepted the criticism, withdrew the campaign, and haven't done anything like it in the 18+ months since. To me it's more notable that they've had so few scandals or skeletons dragged out of the founders' closets, given how much of a tall poppy they've become and how much of an appetite there is to cut them down.