As with the wine industry, University of California at Davis has established a coffee research program, in part funded by Peet's Coffee. I did a double take the

As with the wine industry, University of California at Davis has established a coffee research program, in part funded by Peet's Coffee. I did a double take the first time I heard of this, but it make sense and now I wonder why it didn't happen sooner, given UC Davis' focus on specialty agriculture: https://coffeecenter.ucdavis.edu/ https://coffeecenter.ucdavis.edu/ http://www.sacbee.com/news/business/article100401787.html http://www.sacbee.com/news/business/article100401787.html