I assume they'll just let it go viral. The communities that grow out of the existing user base will have some overlap with slightly less technical people. Thi

I assume they'll just let it go viral. The communities that grow out of the existing user base will have some overlap with slightly less technical people. This, in turn leads to slightly less technical people being exposed to the platform as users and eventually starting communities that feature people slightly less technical than them. Repeat until cat pictures show up.