Also had a wtf reaction to that number. "Cup of joe" implies black coffee, or at most cream or milk added. The most expensive cup of black coffee I've had is on

Also had a wtf reaction to that number. "Cup of joe" implies black coffee, or at most cream or milk added. The most expensive cup of black coffee I've had is one from a vacuum style system in Japan ($10~). Pour over cups in shops are usually on the expensive side due to labor, and are $4-5. Espresso based milk drinks at a boutique shop are 3.50-5.00. Obviously you can order ridiculous Starbucks drinks that add up, but all things considered, a $12 cup of joe is a pretty rare purchase for an American.