One factor is that employees own a significant fraction of the available shares in the company. So, as the company does better on Wall Street, they get a benefi

One factor is that employees own a significant fraction of the available shares in the company. So, as the company does better on Wall Street, they get a benefit. In part, this helps each employee have a deeper investment in each and every event that happens in relation to a flight -- they work harder and more efficiently, get better turnaround times, more on-time flights, and better customer satisfaction. When I fly, I choose to fly Southwest whenever that is possible. If that's not possible, then I might fly JetBlue, because they usually also do a decent job in these areas. I loved Virgin America as a second choice, before they got bought by Alaska Airlines. But ever since my first flight on Southwest many years ago, they have been my favorite airline.