This is the issue for most people I know as well. Everyone I know who reads a lot also enjoys the experience around reading, from browsing bookstores to the ca

This is the issue for most people I know as well. Everyone I know who reads a lot also enjoys the experience around reading, from browsing bookstores to the care and feeding of a good bookshelf. When it comes to DRM, I don't think it's a big issue, because, - Non-tech people don't care about it. - Tech people care deeply about it, but know how to get a pirated copy in case the DRM crashes on them.