> Lots of people think they have fantastic products. Google didn't think they had a fantastic product. They _had_ one, it was pretty self-evident that the sear

> Lots of people think they have fantastic products. Google didn't think they had a fantastic product. They _had_ one, it was pretty self-evident that the search engine was a great deal better than any competitor, and they had empirical evidence that many other people agreed (as they were using the engine). > Lots of products take off without being fantastic. I'm not sure that's true. I can't think of any examples of terrible products that have been hugely successful. I can think of examples of products that _became_ terrible after success or monopoly had been achieved. > Lots of products can be really fantastic but never manage to take off. It took me less than a minute using Google to see that it would conquer the world. Same for my colleagues. I think really you mean "good". _Fantastic_ products are by definition super-useful, popular, have instant appeal.