This. If you've ever heard the story about the 1 man engineer with the better, faster cheaper solution that competed with IBM (slower, thousands of $$$ more) fo

This. If you've ever heard the story about the 1 man engineer with the better, faster cheaper solution that competed with IBM (slower, thousands of $$$ more) for business? IBM won every time because the buyers wanted to be associated with big impressive projects(and have IBM on their resume). This is actually a sales pricing tactic that every engineer should learn so that they dont price themselves out of the market - by being too cheap.