My thought: just because social attitudes change and something develops a stigma doesn't mean that thing won't still be commercially successful for a long, long

My thought: just because social attitudes change and something develops a stigma doesn't mean that thing won't still be commercially successful for a long, long time. Television, fast food and sugary drinks, over-sized cars, telemarketing... It might be that in 5 years, Facebook will be as popular in the Bay Area as McDonald's is. I'm not sure that in that scenario Facebook won't still be a strong business. Don't get me wrong: I think we're due for a cultural backlash against the kind of "information sugar" Facebook embodies. But I'm skeptical about how much such a backlash would really accomplish. Maybe you'll see some kind of "up-market" services emerge that cater to new tastes (in this case: greater value placed on limited distraction/sustained attention). What is the Whole Foods Market in this area?