If you listen to the whole interview, you hear that when Jobs was asked about supporting Flash, he said they had to pick carefully which technologies to support

If you listen to the whole interview, you hear that when Jobs was asked about supporting Flash, he said they had to pick carefully which technologies to support because they didn't have the resources to just support everything, like other firms. This is the CEO of a company worth $1/4T that has something like $40B cash on hand. It seems like the underdog startup culture is really internalized at Apple, all the way to the top. I suspect one of the reason that firms led by their founder lead in their markets is that the founder has often spent a lot of time poor or cash strapped and is very careful about not wasting money.