This is sad because Sprig had just won me back. There were the dark days of Sprig where, with limited options, it was mostly $13+ airplane food (pre fees, tax,

This is sad because Sprig had just won me back. There were the dark days of Sprig where, with limited options, it was mostly $13+ airplane food (pre fees, tax, tip etc.) - they literally hired a guy who led mass food production for airlines, and another bigwig from the cafeteria industry - and at that point I and others I know mercilessly bashed Sprig, and they deserved it. Then one day I checked on them and they had greatly expanded their menu, brought in great partners like Dosa, Blue Bottle, Stumptown, and I then became a regular user (why not have Chicken Tikka Masala from Dosa, a kale-Avocado salad, and New Orleans style iced coffee brought to my door while I work). Still pricey but it's actually worth it now. I get that their "dark days" were tied to financial desperation, but IMO from the view on the ground it did irreparable damage to their company once it got out they brought in airline and cafeteria people, and still had the audacity to charge a crap ton for it. Funnily I didn't even know they brought in airline people until I had a small, $14 crappy barbecue sandwich that I swore I had on an airplane once and lo and behold after a second of Googling it all made sense. This could all make for an interesting case study on critical strategy mistakes and failed brand management.