When I set up fairpixels.co, I launched www.logodust.com to share unused logos. Accidentally then (deliberately now), it became a powerful lead generator. Almos

When I set up fairpixels.co, I launched www.logodust.com to share unused logos. Accidentally then (deliberately now), it became a powerful lead generator. Almost 2 year in, I now have a business that supports multiple people and we’ve expanded into new services, with the latest being www.fairpixels.pro (UI design service for software developers). And we’re following the same framework to automate the qualification of leads. So let me break down the exact strategy that seems to work for us, to consistently attract high quality leads: * 1. Productize your service: Create a clear proposition, and turn your service into a product-like-package. Have a clear deliverable, timeframe and price. * 2. Then, create ‘side projects’. These side projects should be super valuable to your specific target customer and 100% free. * 3. Instead of marketing your main service, promote your side projects. These are free, frictionless tools that people gladly share. Driving traffic to these free side projects is a lot easier and the sharability is higher. * 4. On these side project, upsell your productised service, driving a portion of the traffic to your main service. 
Voila.