> Which is when US managers work for European based companies this causes issues if they don't adapt. This is such an important idea that Ireland advertises it

> Which is when US managers work for European based companies this causes issues if they don't adapt. This is such an important idea that Ireland advertises it as a perk of doing business there. In addition to tax breaks and all their other incentives, the government works hard to promote Ireland as a "stepping stone" to European business. EU rules, Eurozone finances, with an intermediate, English-speaking culture to help get past the pain points of leaving the US. It sounded a bit silly to me at first, but on reflection I'll bet it's a pretty good move. Picking up a bad reputation in a new market is hard to recover from, and I expect a successful move to Europe would require either careful planning or a totally autonomous branch.