4 ms·

Steve Jobs is great in marketing. Since startups makes great things, it doesn't hurt to tag myself as a startup.

• ugh 16y ago
  That’s a really bad article, failing at the fundamental task of putting the quote into the context it was said in. Jobs was asked what he does all day and how Apple is run. He answered that Apple is sort of run like a startup. To expand on that he said that Apple is great at forming teams, he implied that they have flat hierarchies and he said that he meets with those teams, listens to ideas and brings in his own and has discussions and arguments. (Asked whether people dare to disagree with him he answered “Of course!” and said that the best wouldn’t work for you if they couldn’t disagree with you.) It wasn’t just a one-line marketing thing. You can certainly argue whether you really believe that Apple works like that on the inside or whether you think that what Steve Jobs outlined here is “like Startups work”.