This is in fact the crux of the argument that the FCC put forth. They said that it isn't fair that some companies are restricted from using your private inform

This is in fact the crux of the argument that the FCC put forth. They said that it isn't fair that some companies are restricted from using your private information, but huge companies like Google, Facebook and others have free access and free reign to with it what they want. Instead of making your data private from all the companies, they instead did THE EXACT OPPOSITE and made all the private information readily available to everyone and every company who wants it.