The truth of the matter is if you have a hard time paying 2 cents to send a text message for a few beta / trial runs, you're probably not contributing to Twilio

The truth of the matter is if you have a hard time paying 2 cents to send a text message for a few beta / trial runs, you're probably not contributing to Twilio's bottom line in any reasonable fashion, and unfortunately, they don't care. Not because they don't want to, but because they can't afford to. If every engineer with a six-figure salary decided they would pay the couple bucks it costs to test drive a product, the customer long-tail for dev products would add up to something appreciable and as a result you might actually see a lot more innovation around dev tools. As it stands, one of the best developer products of our generation, Heroku, even had a hard time pricing / selling to their long tail and we saw shutdowns of great products like Parse. Twilio actually has a very reasonable model. $20 deposit, non-recurring, is way less than you'd spend on a Thursday night date, for example, and you get to build something with it. Hell, speaking of building, you've probably spent more on a Lego set. (I have. As an adult... for myself.) (What actually ends up happening is developer companies go full OSS, give everything away for free for massive adoption, then AWS figures out how to productize it and sell to Enterprise. You can trace the points from Docker's inception to AWS Lambda processing trillions of trades per day.)