Neither you nor the white paper explain why it would lead to mass adoption by players unaffiliated with Kik- it's the biggest assumption here and why its lookin

Neither you nor the white paper explain why it would lead to mass adoption by players unaffiliated with Kik- it's the biggest assumption here and why its looking like an over-engineered in-app currency. Moreover, Kin as a reward given out by an algorithm... that's controlled by the Kin org? Centralization much?