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And yet... To make up an example, when I walk into a movie theater, I prefer to see ads for movies that I might actually go see. If I have kids, I might be int
by mankyd 9y ago
And yet...
To make up an example, when I walk into a movie theater, I prefer to see ads for movies that I might actually go see. If I have kids, I might be interested in the latest G-rated film. If I don't, that probably won't tempt me.
Location alone doesn't tell you that info. I kind of like getting at least some specificity and personalization with my ads.
- datatan 9y agoIf I walk into a theatre I don't want to see ads because I'm paying to be there.
- floor__ 9y agoI think most people research movies before going to see them, I rarely purchase something without researching it. IMO the less invasive the better, if I have to see an ad id prefer it to be general. IMO the benefits of personalized ads are far less than the cost of having them. Given your example the ad supplier would know if you have kids or not.. In getting this info what else do they know about you? Are your kids adopted? Are you married? Sexual orientation etc.. The cost is great to have personalized ads.
- falcolas 9y agoSure it does. You're in theater X, at a time that movie Y is playing. Based on those two bits of data, that's enough to market to you based on movie Y. There's no need to know your age, ethnicity, gender, or anything else to be able to market to you while you're at movie Y. Even more accurately, there's not even a reason to know your location, if they simply market according to the movie you're already paying to watch.
- ginko 9y agoWhen I walk into a movie theater, I already know what movie I'm going to see. Ideally I don't want to have to see 15-30 minutes of trailers before the actual film starts either.
- paulddraper 9y agoI don't mind seeing 1 plus 6 hundreds movie for the price of 1.