I'm the author of the article. I agree that looking at the title today, it is misleading. I wrote that as a case study of an experiment we did at Visible. I thi

I'm the author of the article. I agree that looking at the title today, it is misleading. I wrote that as a case study of an experiment we did at Visible. I think it is important to keep that in mind, I do not pretend it is THE flow to use or that it makes sense for other websites. We were trying different things to reduce the friction when onboarding users. I agree with social login, except that I personally traded the convenience for privacy. Most website grab way too much data and as a result I rarely use social login. And in the realm of enterprise Sass I think it is a fair concern to have; Security is taken more seriously. That said, it doesn't mean that we could have implemented social logins without grabbing unnecessary data!