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Sort of, but not really. The whole kik points system model is to allow you to earn stuff for watching ads.

• cocktailpeanuts 9y ago
  Yes, but the difference is, with the currency approach they are trying to raise their value through the coin price. They may employ ads and other "tactics" to make money in the process, but that's fundamentally different from previous approaches where you just give away everything for free and hope to get enough eyeballs to monetize via ads. And ad driven businesses are going through difficult times, and probably not the future of the Internet. They gotta start from somewhere, and the only business model that's familiar enough is the model you mentioned, and that's why they start out this way. It can succeed or it can fail, but if it succeeds they will probably branch out to other ways of making money outside of ads.