In computing, someone names something then other people start writing blogs about it. These blogs get passed around. Joe average developer who always wants to k

In computing, someone names something then other people start writing blogs about it. These blogs get passed around. Joe average developer who always wants to keep his resume up to date reads these blogs and starts trying to find a way to use the 'new' hotness. The world suffers through poorly designed code for a while as things break and / or fail. Then, as you say, there's a cool down period while Joe Average developer waits for the next thing to add to his resume.