Or, to take your alcohol metaphor closer to what Facebook tries to be, imagine if Budweiser was actively striving to curate all the content you consume, to be y

Or, to take your alcohol metaphor closer to what Facebook tries to be, imagine if Budweiser was actively striving to curate all the content you consume, to be your main source of news, to be your main channel of communication with other people and to track all your habits as much as it can, all so they could get you to drink as much Budweiser as they could make you.