One phrase I use is "going with the grain". Some software changes go with the grain of the architecture and are easy, others are difficult. Your non-technical

One phrase I use is "going with the grain". Some software changes go with the grain of the architecture and are easy, others are difficult. Your non-technical co-founder needs to dip their toes into programming, if even just a fibonacci algorithm. They need to get their feet wet enough to realize that things easy for the human mind to conceive aren't necessarily easy to translate to a silicon mind.