Totally agree with the past comments. This graphic exaggerates the impact of abandoned carts with misleading conclusions. In the end, adding items to a cart is

Totally agree with the past comments. This graphic exaggerates the impact of abandoned carts with misleading conclusions. In the end, adding items to a cart is no different than viewing an item's page (imagine the billions lost through "abandoned" page views!). That said, it's still helpful. Permuto highlights the reasons behind cart abandonment. It's essentially a list stuff retailers should properly convey to their customers way before check out.