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I checked out Imzy a couple of weeks ago: 1. Barrier to entry was a login (I had previously gone here and left when it first started, and didn't sign in. I eve

I checked out Imzy a couple of weeks ago: 1. Barrier to entry was a login (I had previously gone here and left when it first started, and didn't sign in. I eventually created an account just to check it out.) 2. Interface was confusing 3. Exploration felt difficult 4. It wasn't immediately obvious why I was there 5. Not enough juice/content to bring me back tl;dr: Social networks + open domain communities are hard.

killin_dan 9y ago
I disagree that it's hard, but rather that Imzy was doing a very poor job. Look at Twitter. It wasn't a revolutionary UX masterpiece in the beginning, it was useful. Imzy was never useful. It's not useful to talk to a bunch of people who need censorship to feel comfortable talking to other humans. I'd argue it's the least rewarding group of people to have a conversation with in the first place. 1) I agree that more sites' content should be public in the sense that logged-out users should be able to browse. Twitter does the best job at this. 2) I only used it for a few days, very early on, but yeah it was pretty bad. I've seen much worse though. 3) I explored quite a bit, but kept finding low-quality users and content. 4) To me, the killer feature of Imzy was for people who were """triggered""" somewhere else on the internet and need a website that forces people to be cuddlebuddies and censors the living shit out of any inconvenient truths. I never actually posted on Imzy, but all the signaling there lead me to believe that that was the case for the platform. 5) Yeah, I only kept using it for those few days to see if anything/anybody cool was going to be on there, and there were a few minor headlines about it. I am exactly 0% surprised that it's shutting down. I can't believe it made it this far to begin with, there's no way they ever made more than 5 digits, it was just an awful product with no space to exist in and no money to make from being there.
- lowglow 9y ago
  I'm actually curious about the internal analytics and feedback processes and KPIs use to make design and development decisions on the site. That would be the most useful outcome of all of this: what tools they used, what drove their decisions, and why that control loop failed.

killin_dan 9y ago

I disagree that it's hard, but rather that Imzy was doing a very poor job. Look at Twitter. It wasn't a revolutionary UX masterpiece in the beginning, it was useful. Imzy was never useful. It's not useful to talk to a bunch of people who need censorship to feel comfortable talking to other humans. I'd argue it's the least rewarding group of people to have a conversation with in the first place. 1) I agree that more sites' content should be public in the sense that logged-out users should be able to browse. Twitter does the best job at this. 2) I only used it for a few days, very early on, but yeah it was pretty bad. I've seen much worse though. 3) I explored quite a bit, but kept finding low-quality users and content. 4) To me, the killer feature of Imzy was for people who were """triggered""" somewhere else on the internet and need a website that forces people to be cuddlebuddies and censors the living shit out of any inconvenient truths. I never actually posted on Imzy, but all the signaling there lead me to believe that that was the case for the platform. 5) Yeah, I only kept using it for those few days to see if anything/anybody cool was going to be on there, and there were a few minor headlines about it. I am exactly 0% surprised that it's shutting down. I can't believe it made it this far to begin with, there's no way they ever made more than 5 digits, it was just an awful product with no space to exist in and no money to make from being there.

lowglow 9y ago
I'm actually curious about the internal analytics and feedback processes and KPIs use to make design and development decisions on the site. That would be the most useful outcome of all of this: what tools they used, what drove their decisions, and why that control loop failed.