If the complaint is "cross-platform apps would be ubiquitous if not for Player X" why stop at Apple? Can't we point to this trend more generally being driven b

If the complaint is "cross-platform apps would be ubiquitous if not for Player X" why stop at Apple? Can't we point to this trend more generally being driven by Microsoft for years? Or IBM before them? This is a symptom of our economy as a whole. A big player dictates what is acceptable output. Not directly, but through a kind of market capture. I get tired of these very specific, customized complaints about society, that ignore the bigger picture cause.