Something no one has mentioned directly: For startups selling software to fortune 500 companies, they generally have to be very open about the architecture of t

Something no one has mentioned directly: For startups selling software to fortune 500 companies, they generally have to be very open about the architecture of their software, how it all works, etc. Sales are always a "build vs buy" decision with these companies. If the architecture diagram looks complex, it makes for an easier sale, i.e. "well clearly that would take us forever to build/integrate/whatever, so buying seems easier" whereas if it's just a database and a app server, it's can be a much harder sale. obviously all the usual caveats apply, but in general, demonstrating "technical complexity" to the customer is something a lot of sales and CEOs will push for.