I used to work at Google in the "Don't be evil" era. We had many internal discussions about how it was hard to define "evil". That's part of the purpose of the

I used to work at Google in the "Don't be evil" era. We had many internal discussions about how it was hard to define "evil". That's part of the purpose of the deliberately ambiguous statement, to state a general principle without getting bogged down in minutiae. The purpose of the guidance is to force people to have ethical discussions, not to answer the question. Uber is going to collapse under the weight of all its illegal and unethical behavior. All that money is going to evaporate.