And companies are just people. Yes, indeed. "If it bleeds, it leads" - the people who choose headlines or what gets airtime select for urgency and impact within

And companies are just people. Yes, indeed. "If it bleeds, it leads" - the people who choose headlines or what gets airtime select for urgency and impact within what they perceive to be their demographic. They amp up things that they know hook into trigger-points in their audience, because that's what gets the audience emotionally engaged, because engagement means revenue. Terror attacks can be played in a number of different ways, depending on the audience and what they're afraid of; whether it's immigrants, other religions, or social freedoms and militarization of the public sphere, there's plenty of fear all around to write about and get the audience riled up on. And if you don't think there's a profit motive in a media source engaging with its audience, there's not much hope for you.