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Is this also true of Amex (which makes more money from each credit card transaction than Visa and Mastercard)?
by bonzini 9y ago
Is this also true of Amex (which makes more money from each credit card transaction than Visa and Mastercard)?
- morganvachon 9y agoJust an uninformed guess, but I'd say that 70% figure probably covers Visa/MasterCard but not Amex or Discover, based on what I've observed working in retail in the past.
- treyfitty 9y agoYes. https://vimeo.com/155746893 https://vimeo.com/155746893 http://www.businesswire.com/news/home/20160517006038/en/Viacom-American-Express-Form-Exclusive-Partnership-Launch http://www.businesswire.com/news/home/20160517006038/en/Viac... They used to have a "Business Intelligence Group" which acted as a Consulting firm to corporations who want to answer questions like "Where should my company set up more stores?" The group often sifted through their customer data to answer that question.
- bonzini 9y agoThat's reasonable, and different from selling it to third parties.