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I've heard that this is not a very big business for Visa/Mastercard. That's because the credit card processors don't get many details on the purchase, they just

• thr0waway1239 9y ago
  That's because they can't do much with this info since they aren't also a giant ad network. Now imagine the same data in the hands of a company which has built one. They should probably start charging more :-)
• puzzle 9y ago
  False. Years ago I had a business credit card charge from either Target or Kmart where you could see the individual items. So some merchants do share that kind of detail.
• hyperbovine 9y ago
  My bank seems to know the origin and destination of all the plane tickets I buy (for example), so presumably the CC processor has this sort of information as well? I'm sure someone reading this is in the industry and can explain.
  • rcar 9y ago
    Plane tickets have an odd setup in CC processing systems where it actually shows origin/destination in the transaction information itself. The only other similar example I've seen has been in payment processors like Square or Paypal where they'll include both that it was a Paypal transaction and some customizable string showing the merchant who actually received the payment. Other than those sorts of situations though, Visa/MC or the bank issuing the cards only know where the transaction occurred and how much it was and don't directly get SKU-level data on what was purchased barring some other sort of partnership with the merchant.
  • gergles 9y ago
    Yeah, this is called "Level 3 data" and can include line items from a receipt and other details of transactions.