He's explicitly not arguing from your perspective. Ah, but he needs to: If you had the choice of running a railway monopoly then you'd be crazy to throw that

He's explicitly not arguing from your perspective. Ah, but he needs to: If you had the choice of running a railway monopoly then you'd be crazy to throw that opportunity to price gouge customers away too. Regular folks know this too, and no one wants to do business with a company that is perceived as making naive decisions.