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Cool graphic. It's definitely worth studying, but I disagree with counting the value of abandoned carts as "lost" revenue. Instead I think this is a case of th
by percept 16y ago
Cool graphic. It's definitely worth studying, but I disagree with counting the value of abandoned carts as "lost" revenue.
Instead I think this is a case of the online shopping cart being viewed too much like its real-world equivalent. Adding items to a cart online may be closer to bookmarking than to purchasing (another reason is to reveal the cost of items with hidden pricing, as is practiced on Amazon).
- thwarted 16y agoI was experimenting with Amazon's implementation of this recently (having had to honor lame MAP pricing when I did internet retail websites), and it's interesting that it's merely behind a click, it doesn't actually add it to the cart and then have you remove it. The wording is just that it's been added and is in your cart.