Huh. Both my kids loved Tom the Cat around age 3-4. From my experience, I have to assume the majority of their hundred million dollar revenue comes from kids

Huh. Both my kids loved Tom the Cat around age 3-4. From my experience, I have to assume the majority of their hundred million dollar revenue comes from kids randomly mashing on ads, or somehow managing to make in-app purchases. (Like most free apps targeted at kids.) Kudos to the developers, but even aside from the ethical issue (which rests more with the ad networks than the app makers imo), seems pretty risky to spend more than 1-2x revenue on this thing, given the risk of changes by Apple/Google that could wreck the revenue model.