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It's not an engineering problems it's a public perception problem. When you proudly determine you too are going to join the EV craze what brands will come to mi
by slededit 9y ago
It's not an engineering problems it's a public perception problem. When you proudly determine you too are going to join the EV craze what brands will come to mind?
Right now it's Tesla and GM that have the mind share. This needs to be fixed before volumes get too large or GM will have an enormous lead.
- kalleboo 9y agoThat's assuming you care to sell about people who are "going to join the EV craze" and not people who just want a new car with cheap fuel that doesn't look weird.
- maxerickson 9y agoI agree mind share is important, but the vehicles just aren't generally desirable enough right now for it to be a big factor. The Bolt is something like 0.5% of GM's sales, with them losing money on each one. All a competitor has to do to overcome the mind share factor there is be modestly less expensive or have modestly better range (while being otherwise comparable).
- slededit 9y agoPeople don't buy cars based on price. If they did everyone would be driving a base model sub compact for $12K new off the lot. Electric cars have a number of advantages that will cause them to dominate in the future once battery capacity improves. However which specific EV a person buys will be an emotional decision. Most people will want to take the risk on a new technology with whomever is perceived to be the leader in the field.