5 ms·
I think everyone remembers the first ad to follow them around multiple websites. For me it was an ASPCA campaign. The next version of that experience will be r
by awinter-py 9y ago
I think everyone remembers the first ad to follow them around multiple websites. For me it was an ASPCA campaign.
The next version of that experience will be researching a purchase and where to get it, then seeing ads on the way that are customized to (a) the product you're buying and (b) your preferences.
If you're 55 you'll get michael jordan advising you to buy nikes. If you're 35 it will be Noel Gallagher (air noels?), and if you're 10 it will be the ninja turtles.
The good news is at a certain point the competition for eyeballs will become so fierce that the ads become honest & informative.
- Moru 9y agoI've been allergic to adverticing all my life, I don't remember any adverticement following me around at all... :-) Adblockers is no new thing.
- skummetmaelk 9y ago>The good news is at a certain point the competition for eyeballs will become so fierce that the ads become honest & informative. How exactly would that transition work? If anything, the trend has been going the other way for the past century.
- pnut 9y agoIf ads were going to become honest and informative, it would have happened already. A sale from a lie is equal in value to a sale from the truth.
- TeMPOraL 9y ago> A sale from a lie is equal in value to a sale from the truth. And a sale from a lie is also cheaper to achieve than a sale from the truth. So even if your ads are always 100% honest, if your competitor starts lying, you're forced to either do the same, or risk going out of business. This is how the market optimizes human values away as inefficiencies.
- awinter-py 9y agonot always -- returns are pretty expensive for retailers.
- pnut 9y agoIf ads were going to become honest and informative, it would have happened already. A sale from a lie is equal in value to a sale from the truth.