To save time, the gist of it: 1) Author emails Steve Jobs about algorithm to improve Appstore's discover-ability problem. 2) Steve replies. 3) Author gets stru

To save time, the gist of it: 1) Author emails Steve Jobs about algorithm to improve Appstore's discover-ability problem. 2) Steve replies. 3) Author gets strung along by a semi cooperating engineer. 4) A month and a few emails later, he is told: we are not interested. - At some point the engineer casually mentions that if he (the Author) incorporated, Apple could acquire him (i.e. hire him).