You're absolutely right! That's completely possible! Maybe made-to-measure can be done for a higher quality at the same price point by cutting out distribution,

You're absolutely right! That's completely possible! Maybe made-to-measure can be done for a higher quality at the same price point by cutting out distribution, logistics, and branding to make up for the lack of economies of scale. That said, there may also be some room to doubt this interpretation. I'm passingly familiar with the costs that go into producing quality jeans. The very short version is that while made-to-measure at high quality is absolutely possible, it cannot reliably be done at this price point. The labor and materials costs alone at low volumes will blow out the budget. You're right! There are two ways of looking at such things. But as it happens, I'm someone who knows. When a market player diverges very significantly from every other player, it's very possible that they're simply outperforming everyone to a shocking degree... and it's also possible that they're dealing with the same tradeoffs as everyone else.