A frequent catechism in the 'death of retail' elegy is that malls are often failing because these days, consumers prefer to spend their money on services and ex

A frequent catechism in the 'death of retail' elegy is that malls are often failing because these days, consumers prefer to spend their money on services and experiences rather than physical goods. And I can't help but think along the same lines that you are. You're telling me that you have these enormous storefronts with several multi-thousand sqft and often multi-story commercial spaces. You're telling me that they're sitting empty as retail giants fail to sell enough goods. You're telling me that people want fun experiences these days instead of consumer goods. Call me crazy, but maybe you should turn that J.C. Penny's into a giant laser tag arena with drone-targets, or a VR-cade, or a big IMAX/4D/whatever theater, or a 'hot desk' shared workspace. You know, things that people can pay to use for fun or relaxation?